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Fundamentals of Strategy, 4th edition * Delivers the essential concepts and techniques of strategy in a new 8 chapter structure. This allows additional space to unpack the fundamentals in depth, and at times more critically.

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Strategy Formulation Strategy formulation is the development of long-range plans for they effective management of environmental opportunities and threats, taking into consideration corporate strengths and weakness. It includes defining the corporate mission, specifying achievable objectives, developing strategies and setting policy guidelines.

56 8 Fundamentals of Strategic Management 2.2. Concept of competitive advantage and strategy .


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